PUBLISHING

Benefits: publishing a magazine or a customer newsletter is a time-consuming process, and generally-speaking, businesses don’t have the time, staff or skills to develop a professional publication in-house. ‘Customer publishing’ is a great way to develop a ‘relationship’ with clients, make them feel special, and build customer loyalty. Banksia can assist clients with developing a customer publication concept and proposal, distribution options (including online), style and format concepts, sponsorship proposals and suggestions, advertising strategy and sales, layout and advertisement design services, writing and editing, pre-press management, and printing services. We recommend and offer eco-friendly printing options.

Banksia has been publishing makeTracks magazine, a customer publication, for THL Australia (Maui, Britz, Backpacker and Explore More rentals) since 2003. See the website for more details and the latest edition of the magazine online.

Cost: all publishing services are quoted on an individual (per project) basis. A detailed ‘brief’ is discussed with clients to ensure a detailed quote is provided.